ConAgra Foods, one of the nation?s leading food companies, has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision. The San Antonio-based agency will be involved in all Hispanic efforts from strategy to execution, across all Hispanic-focused brands and retail customers.
?ConAgra Foods understands the importance of the changing consumer dynamic in America and embraces Hispanics as a business imperative,? said Yvonne ?Bonnie? Garcia, founder and CEO of MarketVision. ?We?re elated that ConAgra Foods has selected us for our expertise in moving Hispanic shoppers to action through the use of meaningful insights. Our goal is to inspire Hispanic consumers to buy in and stay in a long-term relationship with ConAgra Food?s brands.?
?We selected MarketVision based on a competitive RFP and they rose to the top very quickly. The agency is the perfect partner for ConAgra Foods and we are thrilled to have them join our team,? said Audy Baack, Director, Shopper Marketing, ConAgra Foods. ?They bring a wealth of strategic insight and execution knowledge to the table and understand how to creatively leverage the in-store environment.?
?MarketVision understands that creating effective consumer promotions for the Hispanic market requires deep cultural insights to connect the brand to the target?s needs,? said Laura Puente, Manager, Strategic Marketing, ConAgra Foods.
About MarketVision
MarketVision is a culture-inspired marketing firm that moves products and people into relationships with brands. The agency specializes in integrated-marketing solutions, shopper marketing, consumer promotions, experiential events and public relations. Clients include The Coca-Cola Company, Copa Airlines, Fisher-Price?, Hershey?s, MillerCoors, Kraft Foods, Centers for Disease Control, National Council of La Raza and United Airlines. Yvonne ?Bonnie? Garcia established MarketVision in 1998 after 15 years directing corporate Hispanic marketing initiatives at The Coca-Cola Company and Stroh Brewery. In 2010, she joined forces with Luis Garcia, founder of communications agency Garcia 360?. MarketVision is based in San Antonio, with offices in New York, Chicago, and Mexico City. For more information, visit www.mvculture.com, call 210-222-1933, or follow us on Facebook, Twitter, YouTube or LinkedIn.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG ? News), is one of North America?s leading food companies, with brands in 97 percent of America?s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt?s, Marie Callender?s, Orville Redenbacher?s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com/.
Contact:
MarketVision
Sonia Villar, 210-277-2916
svillar@mvculture.com
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